🖐 Erika Nardini CEO Barstool Sports interview - Business Insider

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Erika Nardini CEO Barstool Sports interview - Business Insider
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Barstool Sports CEO Erika Nardini finally responds: “What do I have to apologize for?” The sports site CEO speaks out for the first time about why.


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Erika Nardini is the CEO of Barstool Sports, a sometimes controversial website with content featuring "stuff guys talk about at a bar": sports, girls.


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Erika joined Barstool in July as the company's first CEO, and under her dynamic leadership and entrepreneurial spirit, Barstool has achieved explosive.


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CEO, Erika Nardini. URL, aistnalire.ru · Alexa rank, Decrease 5, (April ). Commercial, Yes. Registration, Optional. Current status, Open. Barstool Sports is a sports and pop culture blog founded by David Portnoy in in Milton.


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aistnalire.ru › ekanardini.


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Erika Nardini is Chief Executive Officer at Barstool Sports. See Erika Nardini's compensation, career history, education, & memberships.


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Erika Nardini is Chief Executive Officer at Barstool Sports. See Erika Nardini's compensation, career history, education, & memberships.


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I whipped out my phone and I was, like "Oh, I have the Barstool app. I was, like, this is a brilliant creator whose created something and knows that there's a very big place for it, doesn't have the tool set to get there. I loved sociology. Subscribe to " Success! At the time, the internet was just beginning and print was very dominant and broadcast was very dominant and nobody cared about the internet. Nardini: El Prez. They want to know what's going on with your company. I had left AOL and created Bkstg at that time. I think one of the things is Barstool's not for everyone. And I hated it. Nardini: I think I came at the end of the line, so they were probably very few left by the time I got around. I think if you don't know how the advertising side works, it's impossible to run a publisher these days. Like he's quite humble and a great listener and intellectually very curious, and I loved meeting him. So I loved it. But they inhaled any device or any platform that enabled them to talk more closely with their audiences. I thought that was a really good problem to be solved. I think he was looking for a partner to help him take this thing to the moon, and I feel really fortunate that we crossed paths on that. They can't distribute content. Anyways, I loved our meeting and we had a couple more coffees, and I realized, I was, like, "I just really want to work at Barstool Sports, like, I would love the opportunity to work at Barstool Sports. Barstool Sports is a comedy website known for the kinds of things guys talk about over beers: news, sports, and girls. Nardini: AOL was fascinating. Some even dropped her as a friend because of the site's reputation. How I Did It," Nardini tells us what attracted her to a site some say is sexist, why as many as 8 million "Stoolies" check out the site several times daily, and why she likes to text prospective hires on the weekend. On this episode of "Success! It started in Boston. I started my career once I entered on the advertising side, and what I realized is that while I very much loved working at an ad agency — and I think an ad agency is an incredible place to start a career because you're just forced to learn and do simultaneously without a lot of supervision which I personally liked — what I realized is that I wanted to work at a publisher and I didn't want to buy something or inform something, I actually wanted to build it myself. When I was a junior I interned in Boston and I worked at Fidelity Investments, and I was, like, "Oh shit, I should have had an econ major, I should have done something more disciplined with my education versus liberal arts and writing a lot of papers and reading a lot. I thought how smart this company that thinks about content and commerce simultaneously and the commerce is an extension of what I felt in reading a piece of content and I loved that. You have such promise working here in the legal department. I graduated and I went back to work for Fidelity in their legal department and I thought maybe that I would to want to be a lawyer, and at the time I made a fair amount of money. Like there's so many things that they should fix and do. It was a really interesting company. Nardini's friends were surprised by her move.

Subscriber Account active since. It's an internet company that went through 15 to 20 years ago, maybe more, what television companies are going through right now, which is: How do you manage the attrition of subscribers, maintain your business model, and pivot erika nardini new sources of revenue and new sources of audience?

I really admired that always. And I felt what was most important was not to change the nucleus of that thing but to make that thing become and evolve into something much bigger and to frankly preserve the heart of the relationship between Barstool and its fans which, you know, we talk about your tweet six times a day at our place because we can't believe it but the fact that a really small —.

Shontell: Except that he interviewed 74 guys, and one woman for the job as CEO, and you got it. Erika nardini out previous episodes with:. I was a sociology major and philosophy. Nardini: Yes, and visit web page up so much debt it was, like, I could hardly feed myself, but I found my passion, which was in a far more creative environment.

Alyson Shontell: As she told me, her winding path to Barstool started when she graduated from Colby College and landed at Fidelity Investments in Erika nardini.

Shontell: So it doesn't sound like he was particularly hunting for a woman at all. And what we saw was that if you find a music artist posting something and you refresh it, you just see the likes and the retweets and you see heat, but music artists don't have a way to connect to consumers directly.

I was, like, "I don't really want to work in the legal department. I found nothing to live for. At the bottom of it was an ad for a free Brady T-shirt and I remember the morning exactly, I bought five T-shirts.

Shontell: And it's all from Google. Nardini: Obviously not. I met Keith Markovich, who's the editor-in-chief, "KMarko," for a drink erika nardini our interview. The Chernin guys were the only ones that stuck, and the reason was the Chernin guys saw his vision and they wanted to help him achieve it.

Nardini: Bkstg was basically a direct-to-consumer platform for music artists. Nardini: Yes, at the NFL headquarters.

Then and now, we are really diligent about erika nardini, and I appreciated that process. People are searching for your news. You had a huge group under you there. I always really liked the idea that there was this guy out there who went up against everything to build something and it was something that I feel like as a woman I felt that I had to make traditional choices to move in my career.

I've been in the internet ever since. Shontell: You're from the area where kinda Barstool's from. I thought AOL enabled me to think about how to drive evolution and the importance of execution in that and the importance of vision in that and the importance of stamina in that.

They don't own their data. Dave had been approached by a lot of companies to give him money. Shontell: Yeah, so tell me about the interview process because I know when we were talking about you coming in for this interview, you mentioned, like, "Ah, it's so frustrating sometimes — people think Joker joker deuce deuce just this token at Barstool.

I don't think he was looking go here a woman CEO. I thought the shorts were funny. Like let me tell you everything that's right about this company and why it's incredible and this is jenkiest piece of shit technology I've ever seen.

The company that I always looked to was Barstool because when I, on a Saturday morning, was reading Dave had a long heartfelt post about Deflategate. Nardini: No, I don't think he was looking for a woman at all. Their only question to him was, "If we gave you money, what would you do?

Shontell: When did it start to become a career opportunity that you might work for this company that you've been loving for ages? I really liked to work and I've always liked to work, and I didn't like that I couldn't find, like, my soul in what I was doing, and so I often got to go to this building at Fidelity where the advertising people hung out and I was like, "Ah, I want to work in advertising.

I got connected to Barstool kind of through happenstance, but I'm so glad I did. The recruiter was awesome, the Chernin guys were awesome, but I met Keith and we had a great conversation and I told him everything I would want to do and I was excited, I asked him a ton of questions, whatever.

Barstool Sports. You're the only one that didn't ask or give an opinion that Barstool needed to shut down "Smokeshow of the Day" or this that or the other thing or the history of Barstool or "The skeletons and controversies in Barstool's past are innumerable. They create article source ton of page views and engagement and interaction on other platforms but they don't make a business from it.

Nardini: It's not a matter of filter. Erika Nardini: The economy was great when I erika nardini from college. We had gone to see the Chernin guys about Bkstg because Fullscreen and Fullscreen Direct was essentially trying to do a very similar thing, which is enable artists to go direct to consumer.

The reason I didn't ask is because I think, at its core, there will never be another company like Barstool Sports and the reason there will never be another company is that Dave erika nardini a brand for consumers, and all he ever cared about — and all anyone whoever came to Barstool cared about — was how they connected with their crew, and they ignored technology, they ignored distribution, they ignored everything.

Courtesy of Erika Nardini. And I didn't know Dave at the time at all but I loved the idea that there was this guy who was out there like a Don Quixote pursuing his own path and he was on a quest and brick by brick and handing out papers and sharing a point of view of whether it was popular or unpopular, it was a point of view.

I don't mean him personally, but just the operation of it. Nardini: They want to know and so erika nardini feeling was you could get really tactically worked up about this and that and this and that in Barstool's past or Barstool publishes pieces of content a day at this point.

Shontell: Yeah, so it sets you up for a great career running the business side, really running a business in general. I thought it was fascinating because it's just basically the study of people and groups. Shontell: There was another company you were part of along the way, but I want to talk a little bit about just first how you found Barstool as a reader. Then she took a risk. At the end of the interview, he said, "You're the only one that didn't ask me about the girls. So my senior year I started to think that I really needed to get ambitious, and stats and econ and business administration, all this stuff which at the end of the day wasn't for me. I think I was 22, got to play in the internet, and I just fell in love and never looked back. What makes Dave very rare is that he is exceptionally savvy and a funny brilliant creator. When Deflategate happened, I read a lot of Barstool. What I loved is I had created Bkstg [pronounced "Backstage"]. Shontell: You've got that background and then you go to AOL. Shontell: I tweeted about how crazy the engagement on anything we write about Barstool, it's like —. How I Did It. I remember vividly being in the meeting and Jesse Jacobs said, "Hey, yeah, we just bought a majority stake of this company we've never heard of called Barstool Sports. Why would you do that?